Beats by Dre x MCM Collaboration
Luxury and electronics are no strangers. The latest collaboration of the two is the pairing of Beats by Dr. Dre and German luxury brand MCM. The result is the funky and fun Beats x MCM Collection.
The Beats x MCM Collection hits the market in June, and features the Beats Studio Wireless headphones, the Beats Pill Character bundle portable wireless speaker with stand, and the Tour earbuds. The costs for each is $600, $400 and $295, respectively. The cases are wrapped in MCM’s Cognac Visetos monogram and the Beats Pill Character bundle comes complete with a functional mini MCM gold-studded backpack.
MCM is known for its high-end leather bags and backpacks. The Beats x MCM Collection is a smart way to further expand the brand’s reach with younger audiences.
The Beats x MCM collection features the Beats Studio Wireless headphones, Beats Tour earbuds and the Beats Pill character bundle portable wireless speaker, including a stand and a mini-backpack. Further impress your friends by saying the products included cases wrapped in “MCM’s signature Cognac Visetos monogram.”
Beats by Dr. Dre and MCM created this exclusive edition to inspire people to live in the moments that make up the journey — and go everywhere in style.